Four Tips on Hiring a Listing Agent for Your Home
If you’re selling your home, you’ll obviously want to hire the best listing agent you can find. Quite a number of people, however, make the mistake of selecting an agent based on suggested listing price for their home and commission charged. It makes sense that like many homeowners, you want to pay the minimum commission and get the highest price possible for your home. But those two factors determine who is or isn’t a good agent. So what criteria should you use to find a good agent? Here are a few guidelines that should be of help:
Concerning the list price suggested, it’s important to keep in mind that your agent cannot really know how much your property is going to sell for. To assist you with choosing a sales price, the agent may show you some of their previously sold listings plus current listings like yours. In the end, it’s up to the buyer to decide if the price is right for them. A good agent should therefore give you a price range. Several factors will determine this range, such as current market trends, your property’s location, etc. This means that the agent who suggests the highest list price is not necessarily the best.
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It’s not always advisable to go with the agent who charges the least amount of commission. You may however find an agent who is ready to work for less than his or her competition because you might be willing to send more referrals their way. What’s important is that you avoid agents who are either incompetent or desperate for business.
Agent’s marketing plan
Every agent will need the most effective marketing methods as well as a good advertising budget in order to expose your property to as many potential buyers as possible. Agencies with big marketing budgets are more likely to sell your home faster, thanks to the increased exposure. So have an agent show you their full marketing plan before hiring them. The marketing plan needs to include essential tactics such as incentives for brokers, distribution to major real estate sites, four-color flyers, and a virtual tour for buyers. It might also be necessary to run ads in the local newspapers. The more the marketing tactics included in the marketing plan, the higher the chances of selling your home fast and at a good price.
Track record and experience
You probably want an agent who’s experienced and has a good track record. Ask your prospective agent to show you homes they’ve sold in the past year. In terms of price range and location, are some of those homes similar to yours? How long did it take to sell those properties?